The seminar brought together specialists from various fields related to sustainability, ESG, Regenerative Finance (ReFi), and other topics surrounding climate action.<\/p>\n\n\n\n
On Tuesday, the second edition of the event \u201cClimate Action in Focus\u201d was held by B4 – the world\u2019s first climate action exchange – bringing together experts to discuss sustainability, ESG, Regenerative Finance, and other topics. Around 90 people attended the seminar at AYA Hub in S\u00e3o Paulo.<\/p>\n\n\n\n
Highlights and Keynote Speakers<\/strong><\/p>\n\n\n\n Among the speakers, Odair Rodrigues, founder and CEO of B4, presented some key indicators of the company, highlighting the growth of the exchange since its launch in August 2023, with impressive numbers. Odair also outlined the steps for companies to embark on their sustainability journey, stressing the importance of identifying their carbon footprint using tools provided by B4.<\/p>\n\n\n\n \u201cToday, companies that want to implement sustainable actions that have a real positive environmental impact need to understand their current practices to create effective projects. B4 offers this pathway, holding companies\u2019 hands and guiding them through the process. B4 Carbon provides a detailed carbon footprint report and supports companies in adopting positive impact practices,\u201d said Odair.<\/p>\n\n\n\n Regenerative Impact and ESG Era<\/strong><\/p>\n\n\n\n The seminar also featured Sergio All, ReFi advisor at B4, who emphasized the importance of regenerative impact projects, especially in the \u201cESG era,\u201d which has brought these actions to the forefront.<\/p>\n\n\n\n \u201cRestoring and revitalizing natural and social systems are key pillars of regenerative impact projects. These initiatives are necessary to tackle climate, economic, and social challenges. It\u2019s time to move from theory\u2014talking about changing the world through our actions\u2014to concrete steps. Companies, governments, and society must collaborate for true sustainability,\u201d said Sergio All.<\/p>\n\n\n\n Acqua.Tis: A Case Study of Regenerative Impact<\/strong><\/p>\n\n\n\n After giving an overview of impact projects, the ReFi advisor joined two of the founders of Acqua.Tis, Felipe Figueiredo and Bernardo Melo, in a roundtable discussion. They explained Acqua.Tis\u2019s purpose as a company that implements regenerative impact concepts.<\/p>\n\n\n\n \u201cWe noticed that the advertising market often pushes massive campaigns, forcing people to consume all kinds of digital strategies. Most companies treat advertising as purely commercial, but it can also raise awareness about environmental consciousness. Acqua.Tis offers an innovative solution in Brazil. Besides distributing free water, we support NGOs that ensure water security in underserved communities. Companies that advertise on our water bottles are truly part of a social impact initiative,\u201d explained Bernardo, co-founder of Acqua.Tis.<\/p>\n\n\n\n Sustainable Investment: The Fortune Story<\/strong><\/p>\n\n\n\n Following the roundtable, Jos\u00e9 Carlos Orosco Junior, CEO of Fortune Investment, shared the company\u2019s success in sustainable investments, highlighting its journey in the climate action market.<\/p>\n\n\n\n \u201cFortune was motivated to offer profitability to investors through sustainable investments, particularly in the climate action market. Our goal is to make positive impact projects profitable, ensuring both financial returns and real sustainable impact,\u201d Jos\u00e9 Carlos stated.<\/p>\n\n\n\n