B4, Brazil’s pioneering Climate Action Exchange, has announced a strategic partnership with Reclame Aqui, a leading platform in company-consumer relations. Together, these organizations are developing an innovative ranking that will spotlight the market’s most sustainable companies.

The study’s groundbreaking approach lies in giving prominence to the public’s perspective. Instead of basing the analysis on data provided solely by the companies or on advertising campaigns, the ranking will rely on direct consumer feedback as its central reference. Consumers, with their experiences and perceptions, will ultimately assess the sustainable actions of these brands. This unprecedented methodology goes beyond numbers and formal reports, promoting a real commitment to the socio-environmental responsibility of organizations.

The objective of B4 is to spread the culture of sustainability, raising awareness among companies and consumers about the urgent need to join forces and adopt more conscious practices. “We must act collectively, transforming commitments that are always in theory into real actions. This partnership will help distinguish genuine initiatives from greenwashing, giving voice to those who matter most: the consumer,” says Odair Rodrigues, CEO of B4.

In this sense, the partnership with Reclame Aqui will amplify this message, adding value through the power of public opinion to foster more responsible business practices.

Since its inception, Reclame Aqui has given voice to consumers, allowing their critiques and complaints to drive significant changes in company behavior. The platform has helped shape a new standard in the relationship between brands and clients, where transparency and accountability are essential. Now, this expertise will be applied to assess not only customer satisfaction but also consumer perceptions of companies’ ESG (environmental, social, and governance) practices.

The new ranking will leverage Reclame Aqui’s strengths as an open, transparent, and direct channel with the public. Consumer evaluations of brands’ environmental actions will be the driving force behind this project.

The details of the evaluation methodology will be released soon. Odair Rodrigues believes that the ranking will be successful from the start, engaging consumers immediately and, naturally, companies as well. “We’re not talking about just another ranking here; we’re witnessing the birth of a major movement to raise awareness and transform consumption relations. To stand out, companies will need to be exemplary, as they will be judged by those who matter most – their own customers,” emphasizes Odair Rodrigues.

The union of B4 and Reclame Aqui can be classified as a convergence of purpose in pursuit of a more sustainable and transparent future. This collaboration will initially reward good practices, but over time, it should visibly drive real change, compelling brands to evolve their environmental policies and creating positive impacts for society as a whole.

With this new ranking, B4 and Reclame Aqui are ushering in a new era in the relationship between consumers and companies, leaving no room for empty speeches or unfulfilled promises. The reputation of brands will be defined by the coherence between their actions and the public’s perception.

The synergy between these two platforms creates a powerful lever for concrete change, encouraging a market where transparency is the rule, and sustainability is practiced – building, therefore, a fairer, more responsible future aligned with the expectations of a planet that can no longer wait.