Launched in August 2023, B4, Brazil’s first climate action exchange, has already achieved impressive figures indicating a heated carbon market and the need to support companies seeking to reduce their greenhouse gas emissions. The overall goal is to develop a climate action project to help companies meet their sustainability goals.
Today, approximately 5,000 companies emit around 25,000 tons of CO2 annually just in Brazil, contributing to global warming. To reduce and mitigate these emissions, carbon credits are becoming increasingly prominent. Platforms like B4 emerge to create a safe environment that motivates, supports, and keeps companies committed to promoting sustainable practices. B4 aims to foster a solid culture that genuinely seeks to preserve the environment, reduce carbon footprints, and collaborate with corporate sustainability actions.
B4 has already accumulated over 15.8 million tons of carbon credits that are under analysis for listing on its platform. It is important to note that B4’s goal is not only to list and trade carbon credits but also to act as a bridge in the sustainability journey, providing analysis and support to help companies truly understand what can be done to reduce CO2 emissions.
More than 1,800 companies have approached B4 between November 2023 and mid-January of this year to request their carbon footprint inventory.
B4Carbon
To help companies start a Climate Action Plan and reduce CO2 emissions, B4 also launched last year B4Carbon, a business unit that supports the sustainability journey from carbon footprint inventory to socio-environmental balance.
“When we say that B4 wants to go beyond carbon credit trading, we are committing to real sustainability, guiding companies that want to create projects that reduce negative environmental impacts towards the true ‘sustainability journey,’ meaning helping these companies from conducting their carbon footprint inventory to finding solutions to reduce these damages, and finally transforming these companies into new sustainable businesses,” says Odair Rodrigues, CEO of B4.
B4Carbon serves as a facilitator for the entire process, preparing companies for the start of their journey. Unlike other carbon inventory platforms, B4Carbon simplifies the process through the Amigo do Clima, an artificial intelligence that delivers the carbon footprint report within 24 hours, allowing companies to start creating their emission reduction projects. This is the first step towards creating a climate action project.
Approximately 1,800 companies have sought this solution to begin their carbon footprint inventory process with B4Carbon.
To Change, One Must Learn
Of the 185 companies that applied for listing on B4, only 7 were approved in the analyses, and only 5 are ready to list, indicating that there is still a significant journey ahead in the carbon market, particularly in terms of knowledge.
With this in mind, and aiming to educate not only those who want to buy and sell carbon credits as a financial and profitable activity but also companies listing their sustainable assets, B4 emphasizes its educational vertical in the Regenerative Finance environment.
In the educational sphere, B4 already has 3 projects. “We have in our educational scope the Amigo do Clima, which is an artificial intelligence that helps boost climate action protocols at B4; the Traders Academy, which is an immersion to teach people how to use the B4 platform, not just to trade carbon credits but also to start their climate action project; and an MBA in partnership with a university aimed at educating companies to apply new methodologies in assessing their assets, with sustainability as an important asset,” says the CEO.
With these actions, B4’s goal, according to the CEO and founder, is “to help people learn about the sustainability market, providing knowledge so that both companies and those looking to enter this field as investors can ‘step onto familiar ground.’ It all starts with knowledge, and B4 wants to be a pillar in this regard, as we have a structured team ready to educate within this sector,” he adds.
Launch of the First Approved Credits on the B4 Platform
In May, the book of offers will open with the first carbon credit on the platform. “Since B4’s market launch in August last year, we have been analyzing each company that registered for listing, validating all important points to ensure they are truly prepared to list. Opening the book with the first carbon credits is a moment eagerly awaited not only by the companies that applied for listing but also by all users who intend to operate on our platform,” says the company’s founder.
About B4
Launched in August 2023, B4, the world’s first climate action exchange, has already achieved impressive figures indicating a heated carbon market and the need to support companies seeking to reduce their greenhouse gas emissions. The overall goal is to develop a climate action project to help companies meet their sustainability goals.
Today, approximately 5,000 companies emit around 25,000 tons of CO2 annually just in Brazil, contributing to global warming. To reduce and mitigate these emissions, carbon credits are becoming increasingly prominent. Platforms like B4 emerge to create a safe environment that motivates, supports, and keeps companies committed to promoting sustainable practices. B4 aims to foster a solid culture that genuinely seeks to preserve the environment, reduce carbon footprints, and collaborate with corporate sustainability actions.
B4 has already accumulated over 15.8 million tons of carbon credits that are under analysis for listing on its platform. It is important to note that B4’s goal is not only to list and trade carbon credits but also to act as a bridge in the sustainability journey, providing analysis and support to help companies truly understand what can be done to reduce CO2 emissions.
More than 1,800 companies have approached B4 between November 2023 and mid-January of this year to request their carbon footprint inventory.
“When we say that B4 wants to go beyond carbon credit trading, we are committing to real sustainability, guiding companies that want to create projects that reduce negative environmental impacts towards the true ‘sustainability journey,’ meaning helping these companies from conducting their carbon footprint inventory to finding solutions to reduce these damages, and finally transforming these companies into new sustainable businesses,” says Odair Rodrigues, founder and CEO of B4.
Learn More at: B4
