The seminar brought together specialists from various fields related to sustainability, ESG, Regenerative Finance (ReFi), and other topics surrounding climate action.
On Tuesday, the second edition of the event “Climate Action in Focus” was held by B4 – the world’s first climate action exchange – bringing together experts to discuss sustainability, ESG, Regenerative Finance, and other topics. Around 90 people attended the seminar at AYA Hub in São Paulo.
Highlights and Keynote Speakers
Among the speakers, Odair Rodrigues, founder and CEO of B4, presented some key indicators of the company, highlighting the growth of the exchange since its launch in August 2023, with impressive numbers. Odair also outlined the steps for companies to embark on their sustainability journey, stressing the importance of identifying their carbon footprint using tools provided by B4.
“Today, companies that want to implement sustainable actions that have a real positive environmental impact need to understand their current practices to create effective projects. B4 offers this pathway, holding companies’ hands and guiding them through the process. B4 Carbon provides a detailed carbon footprint report and supports companies in adopting positive impact practices,” said Odair.
Regenerative Impact and ESG Era
The seminar also featured Sergio All, ReFi advisor at B4, who emphasized the importance of regenerative impact projects, especially in the “ESG era,” which has brought these actions to the forefront.
“Restoring and revitalizing natural and social systems are key pillars of regenerative impact projects. These initiatives are necessary to tackle climate, economic, and social challenges. It’s time to move from theory—talking about changing the world through our actions—to concrete steps. Companies, governments, and society must collaborate for true sustainability,” said Sergio All.
Acqua.Tis: A Case Study of Regenerative Impact
After giving an overview of impact projects, the ReFi advisor joined two of the founders of Acqua.Tis, Felipe Figueiredo and Bernardo Melo, in a roundtable discussion. They explained Acqua.Tis’s purpose as a company that implements regenerative impact concepts.
“We noticed that the advertising market often pushes massive campaigns, forcing people to consume all kinds of digital strategies. Most companies treat advertising as purely commercial, but it can also raise awareness about environmental consciousness. Acqua.Tis offers an innovative solution in Brazil. Besides distributing free water, we support NGOs that ensure water security in underserved communities. Companies that advertise on our water bottles are truly part of a social impact initiative,” explained Bernardo, co-founder of Acqua.Tis.
Sustainable Investment: The Fortune Story
Following the roundtable, José Carlos Orosco Junior, CEO of Fortune Investment, shared the company’s success in sustainable investments, highlighting its journey in the climate action market.
“Fortune was motivated to offer profitability to investors through sustainable investments, particularly in the climate action market. Our goal is to make positive impact projects profitable, ensuring both financial returns and real sustainable impact,” José Carlos stated.
Carbon Credits Law: Legal Insights
One of the most anticipated panels featured Antônio Augusto, President of the Agrarian Law Commission of OAB, who engaged in a discussion with Odair Rodrigues about the impact of carbon credit regulations. The conversation addressed key questions, offering clarification on the law.
ESG vs. Sustainability
To close the seminar, Brandon Nogueira, Director of Sustainability at the Global Institute, differentiated between ESG and sustainability. He emphasized the pillars of these concepts as essential for companies to develop projects that meet sustainable demands without greenwashing, ensuring real positive impact. Brandon concluded by highlighting ESG as an opportunity for businesses.
Next Event
The next edition of “Climate Action in Focus” is scheduled for April 14th.
About B4
B4 aims to be a facilitator in the carbon credit market. Launched in August 2023, B4, the first climate action exchange in Brazil, operates in São Paulo. Using Blockchain technology, B4 provides a solution that makes sustainable assets immutable, preventing the duplication of carbon credits and ensuring a transparent and secure environment.
“B4 was created to facilitate the carbon credit market, which is highly valuable and rapidly growing, not just in Brazil but globally. We expect the company to move up to R$12 billion in carbon credits in its first year. Therefore, national regulation of this market is crucial for us and all stakeholders genuinely committed to global sustainability,” said Odair Rodrigues, founder and CEO of B4.
Learn more at: https://b4.capital
